Go read up on Asher Enterprises, Inc. and Curt Kramer, and check out the EDGAR schedule 13G filed on March 24, 2014. In my mind, this means DNA has not been able to obtain any credit through traditional routes (i.e. banks), and so they have resorted to going to a private equity investor (i.e. Asher Enterprises Inc.). Read through Asher's past history and how they have done this for many companies, some of which have been successful, others not so much. This is definitely a risky move, but it might be the only move they have at this point because although they are obtaining distribution agreements, its means nothing unless it turns into sales. But if you don't have the working capital to get the inventory on the shelves, its pointless how great the taste of the product is! This temporary facility from Asher Enterprises could be just what they need....short-term cash! But beware, if the company cannot repay the cash when it comes due, Asher takes control of basically 9.99% of the outstanding shares. At that point, who knows what happens. But also the company does have the option to repay them back, if they can.
But also, in my mind, I don't think DNA management would be communicating new distribution agreements without already having entered into something more binding with Asher Enterprises, Inc, or at least in my mind, it would be irresponsible for them to do so.
Bottom line - its a risky move, but do they have any choice at this point? Answer = NO