90+ % of the stock is held by insiders, institutions, and funds. If Joe Sixpack doesn't step up to bail them out by buying what will they do? They either sell to each other for pennies or go down with the ship. It'd appear at least some of the rats are abandoning ship.
I can hear the brokers now pounding the phones trying to pawn off their institution's shares on the retail customers. You'll no doubt start seeing the strong buy recommendations coming from the houses any day now.