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IAC/InterActiveCorp Message Board

  • flankenking flankenking May 29, 2013 12:22 PM Flag

    Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads

    Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Pretty much every hyperlocal publisher out there is on the lookout for new ways to generate revenue. In addition to employing in-house sales teams and using ad networks to fill unsold inventory, publications can increase revenue by integrating business directories into their existing sites. Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as importantly, they provide instant value to readers interested in learning more about the merchants in their hometowns.

    Local Corporation charges its publishing partners based on an RPM model, with no licensing fees and no upfront costs.

 
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