Local Corp Granted U.S. Patent Number 8,032,427 for a System for Providing Localized Shopping Information
IRVINE, Calif., Oct 17, 2011
Local Corporation, a leading online local media company, today announced that the company has been awarded patent number 8,032,427 by the U.S. Patent and Trademark Office covering a system for providing localized shopping information.
Issued on Oct. 4, 2011, the patent describes a system by which consumers are provided with online information for specific products sold by local retailers using location-based information to determine relevance. The patented system also provides for the display of relevant advertising along with the sought-after local shopping information.
According to BIA/Kelsey, approximately 97 percent of consumers who use the Internet have used it to research goods or services they purchased offline.
"Consumers are increasingly using mobile devices and apps to research products that are ultimately purchased at brick-and-mortar retailers. As a result of this, we believe that location-based services will play a growing role in connecting retailers with ready-to-buy consumers who are searching for those products," said Heath Clarke, chairman and CEO, Local Corp. "We believe this new patent, acquired as part of our acquisition of Krillion, provides Local Corp with important new intellectual property in this space."
Acquired by Local Corp in April, 2011, Krillion is a leading location-based product search service that connects online shoppers with products available in stores locally, with current discount, pricing and product information. Krillion's localized shopping data adds local relevance at the product level and enables national campaigns to reach web-influenced local shoppers across the U.S. Today, the growing Krillion local search index includes more than 1,200 brands representing more than 77,000 products from more than 70,000 retail locations.