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IAC/InterActiveCorp Message Board

  • fankenguru fankenguru Jun 9, 2014 4:44 PM Flag

    Krillion is the shopping data standard

    Local Corp's vision:
    Create the new standard for retail shopping data that allows retailsers and brand manufacturers to create new value added applications that drive consumers to pruchase both online and in-store, as well as gain further insights from consumer interactions with our data.

    Top priorities:
    1. Distribution
    2. Data acquisition & quality
    3. Coverage

    Additional facts about Krillion:
    - 90% comverage of the top 100 U.S. retailers
    - Over 120,000 national and regional retailer stores
    - 3 million Localized products

    Source: Corporate Overview Q2/2014 of Local Corp (Krillion is a division of Local Corp) Less

    Offline retail influence
    - 1.1 trillion store sales influenced by the web
    - 1.7 tirllion store sales not influenced by the web
    - Digital is projected to influence 50% of all retaqil sales by the end of 2014

    US-retail ad spending (Billions)
    2012: 8.21
    2013: 9.54
    2014: 11.05
    2015: 12.69
    2016: 14.27
    2017: 15.81
    2018: 17.39

 
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