From what I have read, when someone aquires 5% or more of the outstanding shares, management pays more attention to what they have to say due to their sizable investment. Maybe not always the case, but this guy owns more TONE than Gilbert and the EVP combined.
You get a higher measure of respect and your phone calls get connected a little quicker. Hit 10% and then you start seeing the 'red carpet' treatment.
There may be a run to attain 10% based on the recent buying. I find it exceptionally interesting that the latest surge in buying started after TONE announced the asset sale. If nothing else, it is a testament to those with the position that TONE will survive and return to growth.