I think I smell shorts. I've been thru it before. They come around on thinly traded stocks and thinly populated boards and try to spook novice investors into selling stock.
If yo bought this stock based on fundamentals past, stick with it. At the very least RCOT is going to have a blockbuster fall. I don't believe pricing pressures will be an issue in the near future. These companies usually discount after the holiday season, not before..