Ultraviolet disc-to-digital at home begins with CinemaNow
Eager to grow their digital cloud movie service Ultraviolet, Hollywood studios are beginning to let consumers convert their DVDs into digital copies from home.
On Thursday, online movie store CinemaNow quietly launched a beta test of a new disc-to-digital service. After downloading software, consumers need only insert an eligible DVD into their computer and pay between $2 and $5 to get a copy of that movie stored in their Ultraviolet digital locker.
A spokeswoman for CinemNow parent company Best Buy did not immediately respond to a request for comment. Previously, the only way to convert DVDs to Ultraviolet copies was at Wal-Mart stores.
Disc-to-digital in the home should make it much simpler for consumers to convert their existing DVD library and become active Ultraviolet users. With CinemaNow launching its beta test, other online video stores such as Wal-Mart-owned Vudu are likely to follow.