Seeking to accelerate their Ultraviolet digital initiative in order to keep consumers buying movies as they abandon traditional discs, six Hollywood studios announced a promotional partnership with top electronics companies at the Consumer Electronics Show on Tuesday.
Gary Shapiro, president of the Consumer Electronics Assn., unveiled the plan along with Hollywood studio executives at his CES opening keynote address.
Beginning later this year, people who buy certain Internet-connected Blu-ray disc players will get five free movies in their Ultraviolet digital lockers. Buyers of certain Internet-connected televisions will get 10 free online films.
The movies will be stored online through a system called UltraViolet, and are redeemable through Web video services CinemaNow, Flixster, Nook Video and Vudu.
vendors like Flixster, which are providing disk-to-digital services, will enable users to convert their existing media to UltraViolet-enabled digital editions for sharing across their devices.