Add Movies to Walmart's 'Disc to Digital' Library From Home
The program applies to any film from DreamWorks Animation, Lionsgate, MGM Studios, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, and Warner Bros. Home Entertainment.
Disc to Digital *can work with any authorized retail service* and will initially be available using a new Flixster application..
**Disc to Digital uses Rovi Digital Copy Solution**, which integrates into consumer electronics devices as well as PC applications to allow them to recognize a movie on a physical disc, authenticate its origin, and then trigger access to a copy from a cloud-based digital library.
"Disc to Digital is a revolutionary way for consumers to 'future proof' their DVD library," said Steve Polsky, president of Flixster. "They will no longer need to worry if a DVD is misplaced or if it's scratched. Through UltraViolet, consumers have an exciting new way to collect, access and enjoy digital entertainment. They can take their movie and TV collection with them and watch it when and where they want."
"This is exactly the type of ground-breaking service our white-label, digital entertainment technologies and Rovi solutions were designed to serve," said Corey Ferengul, executive vice president of products, Rovi.
For Gerald Hensley, VP of entertainment sales at Rovi, the next big thing for UltraViolet will be at-home disc-to-digital conversion, where consumers don’t have to go to Walmart to have unlocked UltraViolet versions of discs they already own.
“The in-store model is attractive for studios, because the disc and UltraViolet code matches,” he said, pointing to director’s editions and extended cuts of the same movies.
Rovi recognition technology for hardware featuring disc-to-digital in the home should prevent that, along with determining whether a disc was rented or pirated, Hensley said.
“Disc-to-digital is a true, nearly universal want among consumers,” Teitell said.