On January 3, 2013 Rovi Corporation announced that after the HEVC standard is released that they plan to start adding support for HEVC to their MainConcept SDK and to their DivX products.
Rovi’s rollout of HEVC-enabled solutions is planned to begin early this year shortly after the standard is ratified. The first Rovi HEVC solution will be a new MainConcept SDK offering core professional HEVC encoding for developers serving the broadcast, professional content creation, mobile and consumer industries. MainConcept encoding solutions are already broadly deployed by many of the world’s largest technology companies, which will help streamline the migration to HEVC in a broad range of leading cable, internet and wireless systems.
“As with H.264, Rovi will release core video encoding and decoding solutions that will be the foundation of a successful HEVC rollout and enable our customers to save money while enhancing the quality of the video services they offer,” said Matt Milne, executive vice president worldwide sales and marketing, Rovi Corporation. “We see HEVC as a huge step, enabling the industry to cost effectively transition more content to high definition formats and, eventually, 4K.”
Currently expected to begin in the second half of 2013, Rovi anticipates introducing HEVC support in its video delivery and playback solutions including its broadly deployed DivX products and technologies. For these solutions, HEVC should enable Rovi to offer better cost performance to customers involved in the distribution of video and, supported by the DivX Certification program, deliver better playback quality and device interoperability.
Thanks Stu, but I'm still not sure I get it. Is H.265 just the encoding of the video content? A sort of very advanced compression of the video data and nothing else. Is Divx then a set of controls wrapped around the H.265 stream that provides the playback control such as full screen, pause, replay, adaptive playback quality etc.?