Rovi Launches Advertising Trial Program for App Developers
BARCELONA, Spain, Feb. 26, 2013 (GLOBE NEWSWIRE) -- Mobile World Congress 2013 -- Rovi Corporation, driving digital entertainment innovation, today announced the expansion of its Rovi Advertising Service to support the integration of advanced display and video advertising in mobile phone, tablet and connected TV apps. Program charter participants include popular solution providers Boxfish, mPortal, and Muzu. The advertising trial program is designed to allow participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment.
"As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network," said Heather Way, senior research analyst, Parks Associates. "More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment."
Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.
"The new trial program is designed to allow app developers to efficiently and effectively monetize their platforms without losing focus on their core business and participate in what Juniper Research forecasts to become a more than a $7 billion industry by 2015 in the mobile space alone*," said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. "Importantly, we are creating a network that will enable advertisers to make a single media buy and, backed by detailed analytics to measure performance, execute unified campaigns across multiple screens."
"As a provider of second screen and interactive television solutions, mPortal understands that advertising is a key component for monetizing television across connected devices," said DP Venkatesh, CEO, mPortal Inc. "Rovi clearly recognizes the value of an end-to-end ad monetization solution for connected and mobile devices so we are pleased to be collaborating with them."
"Boxfish is a unique TV discovery application that uses a real-time index of every word spoken on TV to connect consumers quickly to content of interest," said Eoin Dowling, CEO, Boxfish. "We're excited to be collaborating with Rovi to create a dynamic new opportunity for advertisers and become part of a broader Ad Network that is delivering a way for brands to stay in front of TV viewers across screens."
Developers that integrate Rovi Advertising Service also receive campaigns from the Rovi Advertising Network, which can attract marketers by delivering a unique inventory, receptive consumers, and billions of impressions a month across the range of screens that now comprise the digital media experience.