Driving Engagement: Companion vs. Convenience While 2nd Screen companion experiences are a phenomena in the home, they are mostly used as a 1st screen viewing device outside the home. How do tablet and smartphone manufacturers manage this dual-purpose design in their ecosystem from TVs and tablets to mobile phones and gaming consoles? Is the 2nd screen experience about controlling the living room devices to find and serve up and even view content or is it about an enhancing the viewing experience and sharing with friends, leveraging the interactive and social capabilities of today's tablets and smartphones? How will the 2nd and 1st screen experience converge as multi-screen and 2nd screen begin to be delivered from the same app?
Mark Budash, Senior Program Manager, Microsoft Xbox SmartGlass
Kanaan Jemili, Ph.D., Senior Vice President, CE Products, Rovi
Nate Williams, Head of Software Market Development, Motorola Home