"Rovi will help accelerate adoption
of next-generation digital
entertainment technologies with
an end-to-end solution for the
professional creation, secure
delivery and playback of HEVC
video across multiple screens.
Because this solution ensures
interoperability, Rovi is uniquely
positioned to hasten HEVC
adoption across the video creation
and delivery value chain."
From the Rovi Insight Series volume 3, Rovi is talking about as bold as a company can about what they plan to do, "Rovi will, Rovi is" sounds good.