Santa Clara, Calif. - 6/3/2013 - Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today announced it has strengthened its analytics position to enable companies to inform and optimize local ad placements and promotions. Related to Rovi’s acquisition of IntegralReach in April, the company unveiled Rovi Audience Management Solution, an advanced predictive analytics solution that enables broadcast networks, cable TV operators, service providers, and others in the television distribution industry to employ big data sets to define, execute and measure the performance of subscriber offers, program promotions and advertising.
“TV viewing has changed dramatically and as audiences continue to fragment across content types and screens, the industry must respond and continue to evolve the mechanisms for successfully identifying and effectively reaching key target segments,” said John Moakley, executive vice president of Data Solutions, Rovi Corp. “The acquisition of IntegralReach supports our goal to further apply the massive amounts of multi-screen viewing and navigation data we secure to provide companies with the actionable insights they need to efficiently track usage and engage consumers.”
Rovi collects aggregated and anonymous return path data from millions of devices in the field today. Historically, this data has provided extensive analytics, including measurements such as uniques, impressions, and time spent, to enable agencies and brands to track and optimize campaigns executed using Rovi Advertising. The viewing data and analytics have also proven to be a valuable asset for service providers, with a tier one provider in the US recently signing up to receive custom Rovi reports.
Supported by the addition of related analytics capabilities from IntegralReach, Rovi Audience Management Solution is designed to use proprietary algorithms to analyze a wide variety of viewership data. The analysis enables media owners to perform dynamic yield management across their video inventory – enabling better placement of subscriber offers, program promotions and advertising.
“Rovi – with its access to extensive multi-screen data – is in a position to further address the challenges of identifying and reaching more specific audience segments in the living room and beyond,” said John Hoctor, Former CEO of IntegralReach (now vice president, Analytics at Rovi). “We are excited to have joined the team at Rovi as we drive toward a new era in big data analysis and insights for the world of connected entertainment.”