don't forget bernanke and the rest of wall street crooks. i was looking for some tarte makeup last nite and visited ulta for the 1st time. nice store actually, but it is just a store front for people to test out the products and just leave to order on line. why pay full price, taxes and all when you can order off the internet for fraction of the price. sorry but ulta may be going out of business in a couple of years. too many competition (beauty brand, sephora, macy, etc...). initiated my short pos at 94 via call spreads.