This standardized approach is in staunch contrast with the battery developers in other sectors. Utility customers do not know the best way to utilize an energy storage system, since the technology can theoretically address a long list of utility applications. As a result, utilities are uncertain on the best configuration, geographic layout, or size of energy storage systems, requiring battery suppliers to develop costly customized systems that are not optimized for performance in any application. While this customized trial-and-error approach is essential for cultivating the utility storage market, it can prove very costly and time consuming for the technology developer.
Therefore, players plotting their entrance in the stationary energy storage market need to consider their preferred course of action; develop standardized products for volume, or develop customized systems in order to encourage and develop. While no market segment will be easy to penetrate, there is greater obscurity around utility customers, while there is greater clarity around footprint, capacity and performance profile amongst telecom, industrial, and commercial customers.
i am not making a comment ... only posting that there was an article today saying Utility battery storage is a tough sell to utilities because it is something of a jack of all trades but perhaps not exceptional in any one thing (that what was not already being done with current regulations). how do you price it and put it into the current regulations? Something like that.