1: Growth rate of total sales. (Goes with your #1 question) What's their projected market share.
+ Any new partners? I know they sell in Dollar General and Rite Aide. Will they be able to share
counter space in say CVS or Walgreens? Any other outlets such as gas station chains? 7-11
2: Are they able to reduce cost of production. Improve net profit.
3: Are they able to scale production if demand were to grow more than expected.
Re. market share - I question their share claims. Is it internet share? retail store share? overall US share?
From LO's numbers I think the US market is over $300M, maybe much more. That would give VPCO less than 10% share.
Could you also provide more info on soft tip patents. Does anyone offer softtips? VPCO? competitors?
If compettiors offer softtip, will VPCO sue?