The real issue here is whether or not Skins will have a negative influence on the young audience who is watching it. The answer is "Yes.". Sure, there are plenty of teens out there who's lifestyle is already wild and out of control. But, most of the kids who will tune into Skins are not to that point yet and will tune in out of curiosity and because it's human nature to watch what you shouldn't be watching. Watching other teens do bad things will only make it more acceptable in the minds of impressionable young viewers like these. When a show spotlights bad behavior, sensationalizes it, and then minimalizes the negative consequenses, the power to influence is magnified. MTV knows this. They're not looking out for anyone's own good but their own. They're building their audience and increasing their ratings.