Much smaller expense footprint all around throughout the entire business.
This is how turnarounds work - if you cannot stick it out, then you may want to end your agony, sell your shares, and move along. Though it seems you enjoy when you perceive someone is doing something bad to you and you can rant about it, whether rightly or wrongly.
Most all turnarounds follow the same path - reduce sales, reduce expenses, stabilize sales, grow sales with higher margins, enjoy growth and growing profitability going forward. We are in the stabilize sales phase.