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Pep Boys - Manny, Moe & Jack Message Board

  • riggywon riggywon Jul 14, 2010 12:07 PM Flag

    The Media Campaign Will Fail

    The public didn't know the boys can replace an engine and fix a transmission? Thank God because that rumor killed the reputation of many service operations in the past because some actually attempted to perform such work due to "making the numbers"!. We have come a long way from replacing a chev 350 thirty years ago. Tires and oil changes are one thing but serious car refurbishment on today's equipment? The public loves Manny, Moe and Jack? Leverage the branding? The cycle repeats itself once again. The business model is as flawed as was Blockbusters; not because its wasn't good initially; its just couldn't transition into a more competitive arena where technology set the pace. PEP was once a notch above the rest when Ma and Pa provided for the marketplace. Now the boys are too many notches below the A-teams, Irish and let's not forget about NAPA and those service centers signs in any given alley way.( Now that's what I call spokes! ) Bottom line: We witnessed a bounce; take the point and half and consider ourselves lucky. Riggy

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