Most retail investors don't realize that after hours action means squat unless it is based on important news and or a major share sell off or buy in with heavy volume after hours.
Unfortunately there is over 50% of the shares short. Some one knows something and isn't telling.
I do feel they have loaded the stores with product. This I have seen. They need to sell the store inventory before this can recover. I feel if you have patience you will be rewarded.
Heelys are loved by all kids. I have 4 children who have used them for two years and still love them. They are so well made they are being passed to the younger ones. Unfortunately the younger siblings all want new ones. Tough, until they wear out or get too small for them it's hand me downs for now. Hang in there, and I hope the shorts get caught with their pants down.