As I discussed in a post a couple of weeks ago, I am a former patent lawyer now invested in Heelys. The reason I invensted is becuase I've researched the Heely's patent portfolio. The patents are VERY strong. They have a monopoly on a mono wheeled, rolling shoe...PERIOD.
Today's legal victory just confirms my prognosis. More importantly, Wal-Mart will be forced to settle the patent lawsuit brought by Heelys or get creamed with treble damages. Also Wal-Mart will have to quit selling their competing product...the reason Wal-Mart went to the trouble of coming up with their own rolling shoe was because Heely's flat out refused to sell to them (i.e. Heely's is trying to keep an upscale image). When Heelys wins the Wal-Mart patent suit, we'll see the stock back in double digits.
Finally, with a strong IP position and a hot product and a hot brand, the worst case screnario (i.e. the unlikely event they can't turn it around internally) is that Nike or Reebok comes in and buys the company at a HUGE premium to the current share price. The patents assure that Nike and Reebok don't attempt to come up with their own competitive product.
What do "strong patents" have to do with kids wanting to wear these anymore? The shoes are NOT a "hot" product. Check a few stores and you will probably see discounts on the mountain of Heely's boxes that are piling up.
This is a fad that is over. A lot of investors cashed in on the hype and you missed it. Get over it.
I have some Beanie Babies and Teddy Ruxpins to sell to you if you're interested.
You may be right, but how confident are you? As I've stated before, I can handle this stock going to zero, and loosing everything I've invested. I had the same attitude when I bought HANS at .50 cents and rode it to $49. Don't believe me?... Go search the HANS msg. board. The shorts were sure Monster was a fad. The bottom line is that the most a long term investor can loose is all his or her money, but there's no such safety net when shorting. So you gotta ask yourself, do you feel lucky punk?