That's true for ANY stock. Geez! Every good stock like OPEN has it's run up, followed by a (sometimes fast) decline. For good stocks, that hill can be very long and very high. Then, some stocks turn cyclical, some companies get acquired, and some never recover. (IMO: CROX is not a "good" stock. I agree with you that it was just a fad.) The question is, how long will that run-up of a good stock last? Investors who pick the good companies (that hit the right very long-term growth market at the right time) can have a very profitable up-to-7-year run to the upside. Sure, there are dips of 5-10% along the way but with a good stock, like OPEN is in my opinion, you'll significantly reduce your long-term profits by miss-playing just a couple of those dips. Like I said in an earlier post - I've seen this type of pattern with this type of stock before. Shorts will constantly get creamed. I'm not syaing that OPEN will have a 7-year run, but I think it'll be much longer than you might think. You'd be better off enjoying the long ride up, and just taking a little money off the table now-and-then, instead of trying to time the demise of a stock like this. The performance of OPEN over the past few weeks of market turmoil reveals just a glimpse of what I'm talking about. I'm not saying to never take some profits but, with a stock like this, it's so much fun to sit back and enjoy the sport of watching shorts get creamed.