I am factoring that in. You factor it in as competition. I factor it in as an acquisition multiple. Let me see, either 1) Google or Facebook (or Yahoo, or...) starts their own service, and one of the many others has to buy OPEN to catch up, or 2) One of them jumps in buying OPEN at the start. Either way, OPEN shareholders win big. P/E is SO overrated by novice investors!