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OpenTable, Inc. (OPEN) Message Board

  • flankenking flankenking Mar 16, 2013 4:30 PM Flag

    A company with such facts is extreme undervalued: with only 35 million like today

    A company with such facts is extreme undervalued: with only 35 million like today
    Fiscal 2013 Financial Guidance of Local Corp:

    Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.

    Adjusted Net Income – Adjusted Net Income for 2013 is expected to be at least $5 million, which would result in approximately $1 million in debt-free cash flow. The company defines debt-free cash flow as cash provided by operating activities, less capital expenditures

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    • • Overview in newest 10-Q
       We are a local media advertising company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of digital marketing products.

      Our Consumer Properties business unit consists of our O&O and Network division and reaches over 30 million monthly unique visitors. O&O consists primarily of our flagship property. Network operates a leading private label local syndication network of over 1,200 U.S. regional media websites and our own organic feed of local businesses along with third-party advertising feeds. Our Business Solutions business unit develops and supports products for use directly by small businesses. In January of 2013, we began offering these small business solutions exclusively through channel sales relationships we are developing. Our Business Solutions business unit also includes our Spreebird daily deals products. We use patented and proprietary technologies and systems to provide consumers with relevant search results for local businesses, products and services. By providing our users and those of our network partners with robust, current, local information about businesses and other offerings in their local area, we have attracted an audience of users that our direct advertisers and advertising partners desire to reach.

      Local Corporation Overview Q2/2013 (filed to 'SEC)
      .

      REVENUE 2006 - 2013 CAGR = 31%

      Founded/IPO 1999/2004

      Reach ~1 million consumers/day

      Flagship Site of Local Corp – Top 100 US Site

      Network Over 1,200 local sites

      Patents 12 issued + 7 pending
      I
      Employees ~100 Less

    • Consumer Properties Statistic of Local Corp
      .

      Monthly Uniqe Visitors. Over 30 million

      Monthly Page Views:: Approximal 50 million

      Page Views per Visit: 2.5 views in the average

      Impressions: 1.2 billion

      Click Through-Rate: Up to 8x more than Industry Standard

    • Local Corp has only a P/E of 7.5
      Adjusted Net Income – Adjusted Net Income for 2013 is expected to be at least $5 million,

      Local Corporation Reports Preliminary First Quarter 2013 Results
      Company reports positive cash flow from operations one quarter earlier than forecasted

      Press Release: Local Corporation – Wed, Apr 3, 2013 7:30 AM
      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today reported preliminary first quarter 2013 financial results.

      Based on preliminary results, the company reports first quarter revenue of approximately $21.7 million, up 4 percent from the prior quarter. In addition, the company reports positive cash provided by operating activities for the first quarter 2013, one quarter earlier than forecasted.

    • Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      .

      Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      Press Release: Local Corporation – 5 hours ago.. .
      .

      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today announced record mobile, organic and total search traffic for the first quarter 2013.

      The company reached mobile traffic of 32 million monthly unique visitors (MUVs) during the first quarter 2013, up 167 percent from 12 million MUVs during the year ago period.

      Organic traffic also continued to grow, representing 49 million MUVs during the first quarter, up 40 percent from 35 million MUVs during the year ago period.

      The company reached 106 million total MUVs during the first quarter, up 13 percent from 94 million MUVs during the year ago period.

      “Traffic volumes remain a key performance indicator for our business. We exceeded our first quarter expectations in each area, which provides us with a strong foundation for performance for the year,” said Heath Clarke, Local Corporation chairman and CEO.

      All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter. Traffic and the company’s monetization of that traffic combine to determine its revenues for any given period. The company’s traffic volume alone for a period should not be viewed as demonstrative of its financial results for such period.

    • • The Strategy of Local Corp
      We believe that we are in the early stages of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats. Our strategy for pursuing this opportunity includes the following key components:

      • Increase growth drivers: Key to driving our growth is: the expansion of both our reach (the number of MUVs we serve) and the monetization of that reach (how much ad revenue we generate from those users); and by increasing the number of SMB customers using our platform.

      • Diversify product offerings : In 2010 and 2011, we took steps to diversify our revenue sources, while maintaining our focus on local offerings through the acquisition of: Octane360, which serves as the technology platform for many of our SMB ad products, in the third quarter of 2010; Krillion, which provides near-real-time product and inventory information; and SMG in mid-2011. Our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike.

    • The Benefits of Local Corp's Local Solutions: We believe that our local search results delivered to our flagshipsite and our Network partners, provide the following benefits to consumers using our services, our Network partners, and advertisers (whether from our own efforts, our channel partners, or our third-party ad suppliers):

      • 1 Reply to flankenking
      • • Access to a Desirable Demographic of Decision-Makers
        Our patented and proprietary technology allows us to consolidate an amalgamated and disparate set of local business listings, information and other data and combine it into a targeted, highly relevant results-set, which is presented in a useful and compelling manner. A majority of users on Local Corps flagship-site are females, aged between 25 and 45, with at least one child at home (the so-called “soccer moms”), a demographic that is deemed by many to be highly desirable because they generally have responsibility for 89% of bank accounts, 80% of healthcare decisions, and 50% of do-it-yourself projects and consumer product purchases. We designed the utility of our website to appeal to this group of targeted users.

    • Facts - only facts:

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year
      Compare with the development of Yelp's Unique Visitors:
      11/2012: 19,358,705 Monthly Unique Visitors
      12/2012: 21,017,483 Monthly Unique Visitors
      01/2013: 22,293,301 Monthly Unique Visitors
      02/2013: 21,063,155 Monthly Unique Visitors
      Decrease of 5.52% (February has only 28 days against 31 in January) against January and an increase of 12.66% year-over-year
      Compare with the development of Google's Unique Visitors:
      11/2012: 170,708,977 Monthly Unique Visitors
      12/2012: 172,771,973 Monthly Unique Visitors
      01/2013: 174,123,575 Monthly Unique Visitors
      02/2013: 173,396,028 Monthly Unique Visitors
      Decrease of 0.42% (February has only 28 days against 31 in January) against January and an increase of 10.73% year-over-year
      Compare with the development of Zillow’s Unique Visitors:
      11/2012: 10,978,144 Monthly Unique Visitors
      12/2012: 11,366,564 Monthly Unique Visitors
      01/2013: 14,298,071 Monthly Unique Visitors
      02/2013: 13,415,496 Monthly Unique Visitors
      Decrease of 6.17% (February has only 28 days against 31 in January) against January and an increase of 45.23% year-over-year
      Compare with the development of ANGI’s Unique Visitors:
      11/2012: 2,603,340 Monthly Unique Visitors
      12/2012: 2,551,023 Monthly Unique Visitors
      01/2013: 3,454,644 Monthly Unique Visitors
      02/2013:3,185,928 Monthly Unique Visitors
      Decrease of 7,78% (February has only 28 days against 31 in January) against January and an increase of 50,10% Y-o-Y
      Compare with the development of Meetme’s Unique Visitors:
      11/2012: 3,279,980 Monthly Unique Visitors
      12/2012: 3,129,931 Monthly Unique Visitors
      01/2013: 2,992,949 Monthly Unique Visitors
      02/2013: 2,453,968 Monthly Unique Visitors

      • 1 Reply to flankenking
      • Local Corp development of Unique Visitors:
        11/2012: 18,745,842 Monthly Unique Visitors
        12/2012: 22,738,206 Monthly Unique Visitors
        01/2013: 26,410,927 Monthly Unique Visitors
        02/2013: 24,017,605 Monthly Unique Visitors
        Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year
        Compare with the development of Priceline’s Unique Visitors:
        11/2012: 10,090,532 Monthly Unique Visitors
        12/2012: 9,865,043 Monthly Unique Visitors
        01/2013: 13,270,962 Monthly Unique Visitors
        02/2013: 12,927,291 Monthly Unique Visitors
        Decrease of 2.59% (February has only 28 days against 31 in January) against January and an increase of 10.43% year-over-year
        Compare with the development of Hulu’s Unique Visitors:
        11/2012: 11,908,754 Monthly Unique Visitors
        12/2012: 11,808,002 Monthly Unique Visitors
        01/2013: 12,640,986 Monthly Unique Visitors
        02/2013: 12,361,375 Monthly Unique Visitors
        Decrease of 2.21% (February has only 28 days against 31 in January) against January and an increase of 2.04% year-over-year
        Compare with the development of Foursquare Unique Visitors:
        11/2012: 2,270,280 Monthly Unique Visitors
        12/2012: 2,419,708 Monthly Unique Visitors
        01/2013: 2,511,232 Monthly Unique Visitors
        02/2013: 2,286,047 Monthly Unique Visitors
        Decrease of 8.97% (February has only 28 days against 31 in January) against January and an increase of 56.23% year-over-year
        Compare with the development of Pandora’s Unique Visitors:
        11/2012: 16,618,902 Monthly Unique Visitors
        12/2012: 18,844,042 Monthly Unique Visitors
        01/2013: 16,441,898 Monthly Unique Visitors
        02/2013: 16.576,969 Monthly Unique Visitors
        Increase of 0.82% (February has only 28 days against 31 in January) against January and an increase of 33.14% year-over-year

    • Open Table is extreme overvalued and Local Corp extreme undervalued, if you take a look at the following compare.
      Business Outlook Open Table which has a market-cap of 1,400 million (Full Year 2013 Guidance): In the North America segment the Company estimates revenue to be in the range of $158.8 million to $164.2 million. In the International segment the Company estimates revenue to be in the range of $27.3 million to $28.9. On a consolidated basis the Company estimates revenue to be in the range of $186.1 million to $193.1 million.
      Fiscal 2013 Financial Guidance of Local Corp with 35 million market cap:
      Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.
      Adjusted Net Income – Adjusted Net Income for 2013 is expected to be at least $5 million, which would result in approximately $1 million in debt-free cash flow. The company defines debt-free cash flow as cash provided by operating activities, less capital expenditures.

      Open Table has with about 193 million revenues in 2013 against the 94 million of Local Corp only the 2.1-fold revenues, but with 1400 million market-cap against the idiotic low 35 million of Local Corp the 40-fold market-cap.

 
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