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Staples, Inc. Message Board

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  • coupon73 coupon73 Jul 23, 2004 4:45 PM Flag

    Staples SMB Marketing Non-existent.Why?

    Please, maddogmktg you seem wiling to slowly...

    None of my posts suggest that Staples does not,on some level, market to small business prospects,as your first statement declares. The failing is in MASS MEDIA Marketing to reach 100% of our critical missed SMB that currently shop elsewhere.

    A co-op direct mail program as detailed in my last post delivers precisely this.

    Also, you state, "Newspaper Inserts,even if targeted as you stated"...Where did I state this? I am on the OPPOSITE OF THE NEWSPAPER side. Direct Mail is the targeted answer...and there is a WAY TO MASS MARKET TO 100% of our missed SMB targets via direct mail at a LOWER price than our current over-used Newspaper Insert strategy.

    Please answer, "What MASS MEDIA strategy does Staples have in place to target our millions upon millions of MISSED SMB that are factually near our stores,yet shopping elsewhere".

    Please keep all answers in the context of Mass Media. Our only current print Mass Media efforts are sending ads to homes via Newspapers...effectively missing our number #1 Target.

    By the way, the definition of SMB is "smaller businesses with under 30 employees and an average of 7 to 12" (Fortune Small Business,June 2004)...truly our sweet spot. This is what I have been referring to all along...thanks for reconfirming.

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