maddogmktg: Thanks for not answering my question regarding Staples "having tried these things before"
If I were a sales rep, do you think I would waste my time on 22 posts before I talk about Mass Media options?
I am a proponent of BtoB Mass Marketing via direct mail and there are many options available.
To your question, "be prepared to answer,how is a vehicle were Staples shares space with other advertisers better than a solo vehicle?"
Are you really asking this question? Ask yourself, "why it is that Staples shares ad space with 312 pages of advertisers in my Sunday Newspaper...AND has our competitors staring at us in the same exact space?"
How dare you ask, "how is the audience unique to the major BtoB lists Staples already targets?" Please...I will ask again, "WHAT major mass media lists does Staples already target?"....and once again...remember the terms 'major' and 'mass media'.
...And finally, Staples will only know if we test. With people like yourself who refuse to read and/or answer...well you should say,"I'm out of here"