Now,this is just an estimate...but I have done some dilligience and believe that I am not far off(please keep in mind that 90% of Staples profits are generated from Small to Medium businesses):
Percentage Of Staples Print Advertising Expenditures To Gain NEW Business In Local Markets On A Market By Market Basis:
Reaching Families At Their Homes Via Newspaper Inserting 96%
Reaching Families At their Homes Via Direct Mail Promotions 4%
Reaching Potential NEW Business From Small To Medium Business Decision Makers At Their Place Of Business 0%
Will SOMEBODY in Marketing PLEASE tell me that I am wrong! What print media has Staples participated in that reaches small to medium business decision makers that are not already regular Staples customers.
Don't bother,I know the answer and it does more than bother me.