I'm in the stock big time, just not posting. I'm a long time value line subscriber and they rank the stock a buy since 2/3/12. They have a 3 to 5 year projection of 35 to 45. They give the stock a A+ financial strength rating with a earnings predictability ranking of 90. Earnings forecast for the year is $1.50/sh.
I have read Valueline for years at the local library. Good publication, but forget about the projections. I remember back in 2008 when they had GE at an A+ financial strength and projected to be @ 70 bucks a few years out. Lots of other folks got fooled as well including me. Look at any stock in Valueline and they are almost all projected to be higher. In terms of SPLS, they will be in business years from now and the price is compelling and the dividend is nice and secure. Good company, love the 'easy button' for advertising. Only two things I am concerned with are, they cannot sell Apple, and Amazon has a strong presence in on line marketing. In my opinion they are the two big gorillas in the room.