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Horizon Pharma plc Message Board

  • mousemouse595 mousemouse595 Aug 13, 2012 9:29 AM Flag

    Why Rayos launch delay?

    Are they following the big pharma guidance?

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    • Its all there in the CC transcript.

      A. Concentrating on Duexis launch.
      B. Have to make the stuff.
      C. Launch will be at Conference to get max initial exposure.

      We certainly expect that commercial supply available at some point in October with the launch occurring at the annual college of rheumatology meeting where you have about 14,000 attendees where the bulk of key rheumatologist in the U.S. is 10. This meeting is occurring in Washington DC in November 10 to 14 this year, and that’s where you expect to have the initial launch of RAYOS with the broader sales force launch occurring in January.

 
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