In Florida, if you are an insurance company, it is not legal to have 'two sets of prices' for the same home/wind insurance policies. So you can't have 'premier tier' pricing, and then 'lower tier pricing for a separate book of business that is somewhat higher risk and/or higher cost. Actually, I'm not sure its illegal,but FNHC management said its not allowable to them. Therefore, FNHC is starting this new jv, under a different umbrella (Monarch), which in essence will offer their agents more opportunities to accept policies, for these somewhat riskier, higher cost, higher priced business. This wont begin until 2015, and they may raise some capital to fund their startup costs.