It's sad to see how the journalist really dismisses Samsung's adoption of OLED, which is in my opinion the basis for its success, Once Sam made larger and more vivid screens buyers moved to their phones. They will replicate this success with TVs, laptops and tablets. The problem might arise when Sam decided to move to software and attempt to control the content. When that happens I will trash my Sam phone and so will many other people. Hopefully the S4 will maintain the Google eco system (I assume that Sam translator etc.. are basically Google inside... if not LOL... I am out).