I saw that and they claim all phosphorescent too??
"Universal Display Corporation (PANL), enabling energy-efficient displays and lighting with its UniversalPHOLED® technology and materials, won Best in Show, Small Exhibit Category for its borderless flexible OLED lighting panel at the 2013 Society for Information Display (SID) International Symposium, Seminar, and Exhibition.
The all-phosphorescent OLED lighting panel, built on a plastic substrate system, uses Universal Display’s proprietary single hybrid-layer UniversalBarrier™ encapsulation technology to meet the demanding packaging requirements for OLED displays and lighting (see attached photo). Universal Display’s encapsulation also provides complete perimeter coverage for nearly edgeless or "bezel-less" packaging, increasing the panel’s active area and creating myriad new product design possibilities."
That particular innovation is all about blue. Notice the color in the example. It is all about blue. Anyone going to the shareholder meeting ask about blue and what the near-term likelihood is of a viable emitter.