If you recall, prior to the Q4 earnings release, rumors, apparently will good provenance, were floated to the effect that Samsung was abandoning OLEDs in the S4. Turned out not to be true. Shorts were trying to beat down the price and confidence in the company ahead of the expected good news. They were effective. Response to the Q4 numbers was diminished.
Ahead of the Q2 numbers, we started to hear about this Novaled story. They tried to put a negative spin on a positive story, as the Novaled technology is comlementary to, not competitive with OLED's technology. The purchase demonstrates Samsung's commitment to OLED displays and is only bullish for Universal Display.