There are a few other things I would say this company has going for it. If it has 20 to 40 locations now, I believe it could expand to about 100 locations before high-end consumers get sick of it. It's cheesy designer furniture has something of a retro 80s feel to it - and it's the 80s that we're borrowing from culturally right now. The other is more of a question mark. The economy. I reaffirm my price target of 30. Of course I own shares so you're talking to the faithful, but it did well during the IPO.