It is important to note that this management team and the company's Board of Directors are incredibly conservative. In the days that every co. associated with the internet was going up 10+ points by making meaningless press releases or appearing on CNBC GEER remained quiet and while a lot of folks would have welcomed some bullish release it was obviously not their style. Only after the holidays when they saw the strong results did they feel comfortable making a release in response to what must have been numerous inquiries. The brief mention of strong fourth quarter sales and internet results is remarkable for this company. Old estimates of earnings can go out the window now. Unfortunately, there are no good research analysts following this company but my guess is there will be after a strong fourth quarter release given the specialty retail/internet nature of GEER. Those looking for a short or a one day 20+ point runup followed by a 20 point drop may be disappointed because this is a real company that will steadily appreciate, perform and draw attention.