Glassdoor comment that "Zillow is glorified telemarketer"
So much for Zillow being a technology company when an employee describes it as a glorified telemarketing sweatshop on Glassdoor. Investors need to understand that throwing bodies at telesales to sign up Premier Agents only works in short term as the cost of sales is as high as the revenue won. Citron Research made this same comment 6 months ago and it seems little has changed since.
"The company and culture was presented as a great place to work , with the opportunity to make good money. The truth is it's a glorified call center/telemarketing job. Days are always 10-12 hours, just to hit your minimum requirements. 150 phone calls; encouragement to come in early, stay late and eat lunch at your desk to continue working. The pay will never equal the amount of work you put in. 170% of quota will have you under 100k.
It's very stressful and extremely unprofessional. Very noisy while on the phone. I have been told by customers that it sounds like a circus. And the turnover is outrageous!! Every other week, more empty seats for those who have been fired or simply quit.
I would NOT recommend this position to anyone!!"
With 1st quarter revenues up 71% compared to same quarter last year, but Sales and Marketing costs up 138%, it demonstrates that the Glassdoor poster was correct that Zillow is using sweatshop sales techniques in a desperate attempt to sign up Realtors to its Premier Agent program. With the recent announcement that they are taking an additional 2 floors at Seattle headquarters building it looks like they are planning to continue this pointless charade of growth as headcount surges past 600.
What Zillow needs to understand is that NO company will ever be successful long term when it is despised by so many people for the contempt it treats homeowners who request that substantially inaccurate zestimates are corrected or deleted. I read so many complaints by Realtors that these erroneous zestimates cause chaos and confusion as buyers offer the lower zestimate value rather than the list price. When 17% of zestimates are more than 25% wrong it is easy to understand why they dislike Zillow so much. Why would they sign up to be Premier Agents when Zillow causes them so many problems like this?