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Zillow Group, Inc. Message Board

  • surbiton99 surbiton99 Mar 23, 2013 1:58 PM Flag

    Zillow challenger declared "Most Disruptive Start-up" at TechCocktail's SXSW Showcase

    Looks like the competition for Zillow is heating up as a new competitor wins award at last weeks SXSW Showcase event. It is easy to understand how companies like Zillow can become history very quickly. The attached article is from PandoDaily.

    The magic of Homesnap is that it allows users to snap a photograph of any home, anywhere in America, and get property details and financial information about that home, regardless of whether it’s currently listed for sale. It’s the immediacy and inherent magic of the experience that makes it so appealing. Users can get an immediate answer to the question, “What’s the deal with that house?” without even knowing the address.

    The company uses a combination of Realtor MLS data, tax records, census data, and mapping data to assemble a detailed catalog of every property in the US. It’s not the first company to collect this data, or even offer similar discovery functionality, but it offers the most magical experience of anyone in the category.

    In addition to its location-based “snap” option, the company offers both aerial map- and list-based search within its Explore tab, and a social stream to see what properties your friends and associates have recently viewed in its Activity section. The service combines elements of several well-known products into a single experience. Mintzer likened Homesnap to “Shazam for housing, with a touch of Instagram and Foursquare thrown in for good measure.”

    Home discovery is a crowded category, with well-entrenched incumbents. But not all solutions are created equally. According to Mintzer, Zillow is most often cited as its biggest competitor, despite the fact that his company actually has more in common with Redfin. He attributes the disparity in perception to brand recognition, saying that Zillow has the brand everyone in the space covets, while only “plugged-in techies” know or ask about the more powerful Redfin. All three companies hope to become the de facto real estate search solution.

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