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Zillow, Inc. Message Board

  • flankenking flankenking May 26, 2013 4:19 PM Flag

    Zillow has only two third of Monthly Unique Visitors of Local Corp, but the 48-fold market cap of Local Corp

    Local Corp (market-cap of 40 million) development of Unique Visitors:

    11/2012: 18,745,842 Monthly Unique Visitors

    12/2012: 22,738,206 Monthly Unique Visitors

    01/2013: 26,410,927 Monthly Unique Visitors

    02/2013: 24,017,605 Monthly Unique Visitors

    03/2013: 24,427,755 Monthly Unique Visitors

    04/2013: 23,785,928 Monthly Unique Visitors

    Compare with the development of Zillow’s (1,930 million market-cap) Monthly Unique Visitors:

    11/2012: 10,978,144 Monthly Unique Visitors

    12/2012: 11,366,564 Monthly Unique Visitors

    01/2013: 14,298,071 Monthly Unique Visitors

    02/2013: 13,415,496 Monthly Unique Visitors

    03/2013: 16,374,138 Monthly Unique Visitors

    04/2013: 16,762,386 Monthly Unique Visitors

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Local Corp is THE pioneer in local technology
      .

      • Proprietary platform and know-how
      »Real time business, product and services data integration
      »Large scale local/commercial content production and syndication
      »Very large scale CPC ad-serving and distribution
      »Web indexing and local search relevance
      »Very large scale SEO, SEM campaign expertise
      »Local display ad production and syndication
      »Web hosting and local/commercial domain name acquisition

      •12 patents issued, 8 pending
      »Key patents
      –Local web indexing (for indexing local web sites across the web)
      –Pay per call for local and commercial searches via a mobile device (multiple patents)
      •The billion dollar industry question: How do we monetize mobile?
      –Dynamic cascading menu search (for product search on tablets and smart phones)
      –Bulk domain registration and content management (for very large scale SEO

    • The biggest sensation: Organic Traffic of Local Corp was 46% in Q1/2013

      Organic Traffic and Direct Revenues produce no cost of revenues and this 46% are a Big Progress on the Way to 50/50 in 2013 and an important step to build a more defensible and sustanainable business

      Development of Organic Traffic/Monthly Unique Visitors (MUVs):

      2010: 88 million = 31% of total traffic

      2011: 117 million = 33% of total traffic

      2012: 155 million = 37% of total traffic

      Q1/2013 = 46% (49 million in the first quarter or 196 million in the year by an extrapolation)

      Goal: 50% of total traffic

      16.3 million Monthly Unique Visitors from Organic Traffic (total Monthly Unique Visitors of Local Corp in Q1 was in the average 35.4 Monthly Unique Visitors on the flagshipsite and the network) of Local Corp wasn't reached in total from a lot of competitors with billion-market-caps. For example: Only the organic traffic of Local Corp was equal with the total traffic of Zillow.

    • Excellent time today to sell extreme overvalued Zillow-shares, which were pushed from incubators, and buy at once for the amount shares of extreme undervalued shares of Local Corp, whiich manipulated from naked shortsellers today, who have in the long run not any chance against extreme positive fundamentals.

 
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