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Zillow, Inc. Message Board

  • flankenking flankenking Jun 21, 2013 5:49 PM Flag

    Organic Traffic of Local Corp (46% of Total Traffic) and Total Traffic of Zillow are equal, but Zillow has with 1,850 million

    the 48-fold market-cap of the idiotic low market-cap of Local Corp of only 38 million.

    The biggest sensation: Organic Traffic of Local Corp was 46% in Q1/2013

    Organic Traffic and Direct Revenues produce no cost of revenues and this 46% are a Big Progress on the Way to 50/50 in 2013 and an important step to build a more defensible and sustanainable business

    Development of Organic Traffic/Monthly Unique Visitors (MUVs):

    2010: 88 million = 31% of total traffic

    2011: 117 million = 33% of total traffic

    2012: 155 million = 37% of total traffic

    Q1/2013 = 46% (49 million in the first quarter or 196 million in the year by an extrapolation)

    Goal: 50% of total traffic

    16.3 million Monthly Unique Visitors from Organic Traffic (total Monthly Unique Visitors of Local Corp in Q1 was in the average 35.4 Monthly Unique Visitors on the flagshipsite and the network) of Local Corp wasn't reached in total from a lot of competitors with billion-market-caps. For example: Only the organic traffic of Local Corp was equal with the total traffic of Zillow.

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    • Zillow has only two third of Monthly Unique Visitors of Local Corp, but the 48-fold market cap of Local Corp

      Local Corp’s (market-cap = 38 million) Flagshipsite development of Unique Visitors:

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      03/2013: 24,427,755 Monthly Unique Visitors

      04/2013: 23,785,928 Monthly Unique Visitors

      05/2013: 27,804,187 Monthly Unique Visitors

      COMPARE WITH THE DEVELOPMENT OF ZILLOW’S (1,940 MILLION MARKET-CAP) MONTHLY UNIQUE VISITORS:

      11/2012: 10,978,144 MONTHLY UNIQUE VISITORS

      12/2012: 11,366,564 MONTHLY UNIQUE VISITORS

      01/2013: 14,298,071 MONTHLY UNIQUE VISITORS

      02/2013: 13,415,496 MONTHLY UNIQUE VISITORS

      03/2013: 16,374,138 MONTHLY UNIQUE VISITORS

      04/2013: 16,762,386 MONTHLY UNIQUE VISITORS

      05/2013: 18,346,672 Monthly Unique Visitors

 
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