Organic Traffic of Local Corp (46% of Total Traffic) and Total Traffic of Zillow are equal, but Zillow has with 1,850 million
the 48-fold market-cap of the idiotic low market-cap of Local Corp of only 38 million.
The biggest sensation: Organic Traffic of Local Corp was 46% in Q1/2013
Organic Traffic and Direct Revenues produce no cost of revenues and this 46% are a Big Progress on the Way to 50/50 in 2013 and an important step to build a more defensible and sustanainable business
Development of Organic Traffic/Monthly Unique Visitors (MUVs):
2010: 88 million = 31% of total traffic
2011: 117 million = 33% of total traffic
2012: 155 million = 37% of total traffic
Q1/2013 = 46% (49 million in the first quarter or 196 million in the year by an extrapolation)
Goal: 50% of total traffic
16.3 million Monthly Unique Visitors from Organic Traffic (total Monthly Unique Visitors of Local Corp in Q1 was in the average 35.4 Monthly Unique Visitors on the flagshipsite and the network) of Local Corp wasn't reached in total from a lot of competitors with billion-market-caps. For example: Only the organic traffic of Local Corp was equal with the total traffic of Zillow.