Message from Local Corp to Retailers: Increase visibility and reach more local shoppers
Now you can promote your products across a vast network of high-quality, location-based publishers and partners by including your national and local store assortment in the Krillion® localization engine.
Engage highly motivated local shoppers online!
Optimize Your Advertising: Reach a more qualified local buyer through our network of local and national partners, and drive both online and in-store purchases.
Drive More Qualified Sales: Capture online shoppers who are ready to buy with our real-time StockCheck™ technology.
Increase In-Store Traffic: Direct buyers to local stores that have the products they’re looking for in stock.
Local Corporation Provides Location-Based Product Data for Microsoft’s Bing
Press Release: Local Corporation – Thu, Sep 5, 2013 7:30 AM EDT..
IRVINE, Calif.--(BUSINESS WIRE)--
Local Corporation (LOCM), a leading online local media company, today announced that the company has signed an agreement with Microsoft, Inc. to provide location-based local product data for Bing.
As part of the agreement, Local Corporation’s Krillion™ shopping data platform is helping power Bing’s local product search results, including relevant retail locations, brands, categories, and product availability data and details.
Microsoft Brings Local Into Bing
by Laurie Sullivan, Sep 5, 2013, 5:28 PM
Bing has inked a deal with Irvine, Calif.-based Local, an online media company, to provide location-based product data in the company's search engine results.
Local operates Krillion, a shopping platform that provides data on retail locations, brands, categories, and product availability for the search engine's local product results. The deal should fit well with Bing Maps and its product listing ad services that marketers should see soon.
Bing announced in August changes to its product search feature that now indexes tens of millions of individual products. The technology uses advanced machine learning technology and intent signals to serve product pricing and availability directly from the merchant in search results. New product ads with photos and pricing provide the ability to quickly see offers from merchants across the Web. The feature replaces Bing Shopping.
Sherry Thomas-Zon, VP of shopping at Local, said the company provides Bing with "richer data" aggregated from more than 75,000 locations from brand and retailers through a licensing partnership. The data set includes everything from the stores, brands like Electrolux, and available locations to products, pricing, inventory and more.
Consumers increasingly research products and services mostly online before making a purchase in stores. In fact, 88% of consumers research before they buy something, consulting an average of 10.4 sources, according to Google.
Mobile devices continue to make it easier to do that research anywhere. As many as 80% of U.S. smartphone users do not leave home without their device, according to Google. It's at that time that brands can serve relevant content to get the attention of potential and existing customers. L
Krillion adds efficiency to marketing and selling processes across the entire consumer goods value chain by providing up-to-date pricing and real-time, in-store availability.
Our elegant and flexible commerce and media solutions are powered by a comprehensive, location-aware product database:
• Consisting of 100 million unique data elements, many of which change daily
• Covering 200 top commerce categories
• Representing 1,200 brands across 40,000 storefronts