Long term Zillow may end up in the teens. I say this because it will never produce enough income to support its share price. It is also destroying its credibility. Let me explain. Homeowners look up their home on Zillow and see the value it much higher than they ever thought it could be worth. Naturally they want to hear more and are baited into calling the broker advertising on their site. The Broker gets a foot in the door, but the homeowner shows them the down when the true estimate is revealed. It's a deceptive business practice that will fail long term. Zillow is beginning to get a bad name in the residential industry. People are catching on. The higher the value the more likely the Broker gets called. Zillow will deny this undertaking, but the proof is in the pudding. If you don't believe me ask your local broker if Zestimates are inflated. Zillow is ruining their reputation and this model will fail. This is why insiders are selling now. When the public dismisses Zillow's estimates and the Brokers don't get called it's game over.