Last split was March 1, 2006. The high just prior to that was around $94/share. When it split it went to $45. Since splits do not affect the price the only real reason for doing them is when companies want to keep the price low so that small investors can buy round lots. Over 77% of the stock is held by insiders or institutions, so it is hard to really determine if the company wants more owners. Packaged food and personal care companies, to name a few, like to split the stock and get it into more hands because it is a way of advertising. Theory is if you own the stock you will buy the product. Colgate split this year and the reason given was to make it more attractive to small shareholders.