From Wednesday's Inside Radio. insideradio.com for subscriptions...and the full story.
PwC predicts continued radio revenue growth. The year may be nearly half over, with 2012 so far marked by inconsistent sales and a few tough months. But PricewaterhouseCoopers remains upbeat about the industry’s prospects. The firm forecasts radio revenue will increase 8% to $19.8 billion in 2012 and continue to grow by an average 4.1% over the next five years. PwC believes auto advertising will be the biggest driver for the industry’s bottom line. FULL STORY