Great, now make some money by buying in when all the dumb money has been shaken out. Even some of the big boys are guilty of dumb buys and sells. This stock is going back up! Most of my money has come from buying out of favor stocks and sitting on them until them bloom again. SBUX still is a solid brand, Schultz, when he's actually in the picture is very sharp, and people will always want a good cup of brew -- ESPECIALLY when the economy picks up again. Right now, the "poor folks" are saving money by drinking swill peddled by SBUX "competitors." But if you happen to visit south Florida where people still have some money, they ain't going to McDonalds. Duh!