I travel alot....over the past 2 weeks I've been in 18 starbucks in Texas, Californina, KC, and Atlanta.. I've hit these local stores many many times over the past 6 years as a salesman - I get my coffee & prep for my next meeting.
in each on I asked the mgrs; "how is business"
in one word it is "slow"!! the traffic in which i've grown accustom to waiting 6 or 7 people deep is virtually non existent. Theres one in KC - in which I did experience 3 customers in front of me..
Others ive sat for several hours and experienced the faded trickle of customers coming in for thier frequent brew...
of course not scientific...but OMG this cant be good
I've seen the same thing in other airports. Maybe not 30-40 deep, but certainly 10-15 deep. Of course not constant, intermitent. But business is good. And the local store I frequent in Jacksonville seems to always have a steady stream of customers and people sitting at tables. JMHO and FWIW.
SBUX will recover... and greatly. Not because of the economy, but because of the culture. SBUX is a culture stock, and many investors scared what to do with their money will replace former risky investments with investments that are more familiar. SBUX falls into that category. Next to McDonald's, Starbucks has probably the highest brand recognition in the country. Right now SBUX is a bargain with longterm security.