Same day Troy Alstead CFO gives UBS presentaion SEC filing goes thru unloading 130,000 shares @ around $52.00
Director unloads 23,500 shares @ around $51.48
More insider selling SBUX...
Officer..President of Americas & US exercises option shares and sells 73,000 + @ $51.21=$3.7 million
only a little
i believe that sbux will continue to do what they have been doing with pricing for the last couple of years
identify price sensitivity at the item level, take pricing where they can - where the gain from the pricing increase surpasses any associated customer churn - and hold or even lower pricing on items that are purchased by more price-sensitive customers and/or have more competitive pressure (e.g. brewed coffee)
they're much smarter about this stuff than they used to be, and it appears to be paying off for them
They said the same thing when McDonald's made its coffee push. Then Dunkin' was supposed to topple SBUX. Then Caribou was going to be the big competition. Then GMCR. But one thing has remained true. SBUX has survived and thrived.