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Starbucks Corporation Message Board

  • goodfinderr goodfinderr Mar 26, 2012 2:55 PM Flag

    More people call for boycott

    Last week, Starbucks (SBUX) became the target of a religious right international boycott after the coffee giant joined a number of prominent corporations including Microsoft (MSFT), Vulcan, NIKE (NKE), RealNetworks (RNWKD), Group Health Cooperative, and Concur (CNQR) in their support for same-sex marriage legislation in the Washington State legislature ahead of lawmakers voting on a gay marriage bill.

    “We are urging customers across the globe to 'Dump Starbucks' because it has taken a corporate-wide position that the definition of marriage between one man and one woman should be eliminated and that same-sex marriage should become equally 'normal,' “ reads the statement on NOM’s website.“As such, Starbucks has deeply offended at least half its US customers, and the vast majority of its international customers.”

    As of today, nearly 19,000 people have signed the group’s pledge to boycott Starbucks. Impressive? On its face, possibly. That is, until you consider the over 234,000 signatures the liberal advocacy group SumOfUs has acquired to put on a “Thank You” card to Starbucks for its marriage equality stance.

    SumOfUs originally set its counteroffensive into motion with a goal of just 40,000 signers. The organization more than tripled that number within the space of 48 hours. But with threats by NOM to intensify its campaign, including running ads throughout the US, as well as in the Middle East and Southeast Asia, SumOfUs has reconstituted its effort with a new goal of 250,000 signatures.

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